Hunger

Three weeks ago I removed refined sugar from my diet, meaning no refined sugars, no pastries, doughnuts, Nutella, gummi bears, cookies, etc.

Since then I have been sleeping well, waking up refreshed, and going through my days and nights with a marked improvement in energy and outlook.

In addition to having no processed sugar in my system, I have also been cutting back on my meals and/or meal portions. So there are times when I am hungry and I have been able to explore the feeling of hunger as well as the feelings around hunger.

Specifically, the feeling of control that one has over their hunger results in a strong sense of being removed from an unstoppable flow. Instead of rushing to satisfy my hunger like a fast-flowing stream, I remove myself to a quiet spot by that stream, observing my hunger and seeing myself and my world from a new angle.

There are different kinds of hungers, the hunger for money, recognition, control, and pleasure. It is tempting to remove those but, then, is that too a hunger of its own?

Singing In the Rain

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The weather is beautiful today but for some reason I am thinking about one of my favorite clips of Gene Kelly. It’s the famous “singing in the rain” scene where Gene is walking home after dropping off his girlfriend.

He’s so happy that he just starts singing and dancing…in the rain. Great moves by one of the greatest dancers of American cinema.

What struck me most was how Gene’s character showed uninhibited happiness and enthusiasm. That is something that no modern movie would portray. Now all of our leading men have to be unsure and “nuanced.” Some would say “whiny.”

Movies reflect the values and trends of their times, and some could say that nowadays we just know more, that relationships are more difficult; that we live in more complex times.

However, movies like Singing In the Rain were done in post-war America. Soldiers had come back home after seeing the Nazi death camps, the flood of refugees throughout Europe and Asia, the bombing of Hiroshima and Nagasaki, and the earth-shattering changes of a new world order.

Despite all of that, simple happiness and enthusiasm were what people wanted. Perhaps because they had seen so much they knew what counted.

Kim Jong-Il and Korean History

So the Dear Leader has passed away, leaving his chubby-cheeked son to take on the mantle of kingship for his starvation kingdom. Most people would say his passing was not soon enough and we have all been sickened by the horrible mistreatment of his people and the massive gulag system used to abuse and eventually kill anyone remotely suspected of disloyalty (including their family – Kim Jong-Il has been quoted as saying that “criminality is a stain that lasts three generations”).

Kim Jong-Ill has also served as a comedic foil outside of North Korea, spawning many sadly funny internet memes. A few of my favorites:

G4TV Twitter round-up, Tumblr, YouTube

Beyond the well-deserved mockery and correct criticism of the North Korean regime and leadership is the tragedy of the Korean people, who have been used as tools by their Chinese and Japanese neighbors, fearing a unified and strong Korea.

Starting with their subjugation by China from the 17th-century until the handover of Korea to Japan via the Treaty of Shimonoseki in 1895 and then eventual colonization by Japan in 1910, Korea’s recent history has been a tragic one.

Even the liberation from Japan in 1945 was incomplete, with the regime in the South managed by officers and officials who had been trained and lead by Japan. According to the book by distinguished historian on Korean history, Bruce Cummings, during the Korean War, the majority of the South’s staff officers were Koreans who had served as officers in the Japanese Imperial Army and who were proud of their service.

Using the same tactics that the Japanese had used to subjugate the population, they maintained control of the South in face of North Korean military offensives and guerrilla incursions.

This fueled North Korean propaganda claims that they were the true freedom fighters and inheritors of a future Korean state. According to Bruce Cummings, it was true that Communist groups in the North did fight the Japanese, expelling or killing collaborators and trying to create an independent Korean state.

He goes on to say that while both sides committed atrocities on the civilian population during the Korean War, the North’s goal was to secure the majority of the population for mass education and conversion while the Southern regime liquidated suspected opponents so the numbers of dead in the South were higher.

Cummings goes further to say that former collaborators in the new regime settled old scores under the guise of fighting communism but, at the end of the day, neither side held the moral high ground. Certainly the post-war North Korean regime has been one of the most brutal and repressive in history, creating a culture of adoration for one family based on a combination of lies and half-truths. Meanwhile, the South has evolved into a democracy and powerful economy with the chance that it will one day face its past and emerge even stronger.

That leaves us with the two Koreas and neighbors who profit from their continuing split. A united Korea, especially a democratic one on its border is too close for comfort for China. Japan may have a more nuanced view of a united Korean nation but in either case, it will be up to time and the Korean people to bring about change since too many profit from the current divide.

 

May I Sponsor Your Battle-Axe?

World of Warcraft is one of the most popular MMO’s ever. With over 11,000,000 players as of 2010 its membership fees alone can generate $800,000,000 annually in gross revenue (assuming player retention of one year – I have no data on this). Average playing time is just over 22 hours per week (compared to the average 36 hours per week that people spend working).

More impressive is that the game itself helps forge virtual relationships through its use of kinships and team play. These relationships become as real as those forged in what some call “meat-space” (i.e., real life). Friendships and deeper relationships have been made and broken in its virtual halls, with gameplay spilling over into non-virtual time due to pre-login planning and scheduling, post-event analysis, and other activities that support this virtual life.

There are other games too, each with their own passionate players who expend the same number of hours (Lord of the Rings Online, EVE, Age of Conan, Dark Age of Camelot, and, Everquest) in their quests to defeat evil or grow their personal empire. As Seth Godin said in one of his TED talks, our world now consists of tribes of our own making, each with its own rules and culture; and each one a fundamental part of their members lives.

For marketers, this is an amazing but yet perilous opportunity to engage with people who live in these worlds.

Amazing because the opportunity to co-brand and even engage with people who are providing undivided attention in a cradle-to-grave environment means that every engagement has a higher probability of resulting in a warmer response to that effort. By tying a brand to a much-loved activity, companies can forge longer-lasting relationships.

It is also perilous because one mis-step can result in serious backlash from tribe members unless that brand is well schooled in both the ethos and standards of that world. Ham-fisted ad placements, intrusive messaging, or incompatible offers will shut out that brand for good (“Hey WoW players, stop by Askander Hammerfist’s tavern for more information on how we can save you money on your auto insurance…”)

The next frontier of brand engagement will be when smart marketers and willing MMO’s connect and work together to create opportunity for their members and partners.

One day you may be swinging a battle axe sponsored by Nike!

What Happens When You Don’t Trust Your People

When you don’t trust your own people, you outsource.

According to the NY Times Erik Prince, the former Blackwater CEO, is creating a mercenary force for the UAE staffed by recruits from Latin and South America. Their one core principle: no Muslims allowed.

Outfits like BlackWater (now Xe) or Executive Outcomes have long been a part of the political landscape and they often work with Western governments. They have their uses and they know it.

None of this shocks me. What is sad and quite telling, in light of the Arab Spring, is the extent to which rulers and governments in the Middle East fear their own people to the point that they would hire foreigners (and specifically, non-believers – an important issue in that part of the world) to protect their regimes.

Thanks Seth!

Special thanks to Seth Godin for poking holes in assumptions. In this case, it was mine. That a specific media tool, in this case RSS, was irrelevant. Seth was right. Nothing is dead because its’ inherent value is in how creative minds can make use of it.

That said, what is dead is the concept of one-way conversations. The old marketing method of a one-way media campaign in which consumers sit dumbly while sucking down tasty but low-calorie content are over.

Consumers are people. They expect to be acknowledged as such, and want an opportunity to engage on their terms with their chosen brands and services. In return, they will reward them with earned loyalty.

So with that said, I pronounce email marketing as dead…

Pros & Cons of Social Media Engagement

Pros and Cons of Social Media Engagement

Pros:

1.       Social media (as defined by current tools and platforms – increasing use of smart phone, online networking sites (LinkedIn, Facebook, Twitter, MySpace, WordPress, Tumblr, YouTube, Vimeo, etc.) has sparked a demand by customers for companies and organizations to be accessible via the social media space. It is a space that must be filled.

2.       Social media tools are inexpensive and ubiquitous allowing for one-to-many conversations with customers to be ramped up quickly.

3.       Provides direct access to customers and creates an opportunity to build individual relationships with the company and the brand.

Cons:

1.       Social media is becoming so pervasive that there is a risk of content overload. Preparation is required to ensure that messaging has high quality to be heard over the din. At the same time, too long in preparation and internal buy-in raises the risk that when the content is released it will no longer be relevant. Social media is a fine line.

2.       Social media engagements require a higher degree of expertise in their creation and execution as the “one-to-many” communication cuts across a variety of demographics. What’s cool in New Jersey may not be so in Singapore.

3.       Social media raises the bar of consumer expectations and too early an execution by a company leads to the risk of disappointment which will be magnified in the online space. Prep the organization for the brave new world.

 

Fails:

http://mashable.com/2008/11/16/motrin-moms/ (not being ready to truly engage)

http://mashable.com/2010/03/04/crisis-survival-social-media/ (not being real and being accountable)

http://mashable.com/2010/03/04/crisis-survival-social-media/ (come to battle prepared)

Wins:

http://mashable.com/2010/10/11/gap-logo/ (responded quickly and effectively to customer backlash which was magnified by social media)

http://mashable.com/2010/07/26/ford-explorer-facebook-reveal/ (companies win when they go live with a product that they feel passionate about)

http://mashable.com/2010/08/24/old-spice-guy-emmy/ (the right levels of humor connect across many demographics – but remember point 2 in Cons)

http://mashable.com/2010/11/08/big-brands-social-media-2/ (big companies can create valuable customer-to-brand relationships; big and being “cool” can happen)


 

 

Social Media Is Not Social Media

The term “social media” is being thrown around a lot and, while rightfully so, there seems to be a mis-understanding about what that term means.

Social media consists of the apps and platforms that enable a “one-to-many” conversation between people, groups, and organizations. It is a low-cost entry point. Social media is allows us to be heard.

Beyond that, though, social media is a call to action. It’s not just a series of platforms in which a company or organization can continuously funnel its content to a supine audience (that we call old-school TV advertising…).

Rather it is a social contract between individuals and groups that essentially says,”I’m going to talk then you’re going to talk and together we’ll work on a solution that makes us both happy.”

Social media is a company’s commitment to engage in open and clear conversation with customers and the wider community. Responding to input from fans, customers, and detractors with real commitment or even an honest refusal if the input doesn’t make sense.

Beyond the external conversation comes the equally-valuable internal changes. Organizations who rested comfortably behind walls built on help-desk tickets and customer service requests with long turn-around times and ready-made templates are being dragged out into a world in which conversations and customers are fast and furious.

To stay relevant an organization will have to streamline its’ internal communications and decision-making, hold everyone from the top-down to their commitments, and be willing to learn and grow in a dynamic way. As increasing numbers of people get connected and learn how to navigate the social media spectrum, these practices will become increasingly apparent.

It all sounds good but for most it will be an uncomfortable adjustment as their processes and decision-making have been cloaked in the shadow of organization “tradition” and as their key decision-makers have made a career of hiding behind press released and one-way ad marketing campaigns.

However, for companies that have created a culture of accountability and creativity and have embraced openness, setting success higher than individual ego, this brave new world will only bring greater things for them, their employees, and their shareholders.

Middling Thoughts About 2010

I’ve been working on a social media project with a large software company which has, ironically, kept me away from my goal of a weekly blog post.

With 2010 coming to a close I just had to finish off the year with something…but what…? Perhaps noting the irony of the frontman for Boney M dying in St. Petersburg on the same day that Rasputin died (though probably not as violently). One of Boney M’s hit songs was about Rasputin.

Wikileaks had my attention in the sense that there was nothing earth-shattering about the content of the diplomatic cables except that it confirmed what the public knew or guessed about our relationship with allies and opponents. However, the over-the-top response from some politicians (Joe Lieberman) was unsettling. Instead of killing the messenger (the very strange Julian Assange who I think may be an Andorian…), focus on resolving our government security issues and not on stifling free speech.

The mainstream media seem to think that the economy is improving, voicing claims from economists that the recession officially ended in June of 2009. More of my friends are working than not so I guess that may be correct. Unemployment numbers are interesting when you take a look at them, though. Professional employees are seeing their lot improve but blue-collar workers are still suffering and I think this recession has created an underclass of permanently unemployed people (over 50, little or no education, and limited work experience beyond a single industry) that could become a long-term drag on the economy.

On that last note, this will be especially true of men who, unlike their female counterparts, are less likely to be flexible and accept the change forced upon them. Age is not the issue in so much as it is an issue of losing the spirit of youth which allows one to continually seek growth and new opportunities without looking backwards.

So with that, let’s all look forward to a 2011 filled with opportunities to grow, professionally and otherwise!